Mapping content to people…

If content analytics is the heart of you social media analytics strategy, then social network analytics is the brain :-) While content analytics can understand content, SNA allows you to more accurately profile your community, understanding individual needs, interests, influences, and preferences. It allows you to more effectively map your content (and message) to the right people, at the right time, and on the right device.

content

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: