Archive for ‘Content Analytics’

June 6, 2013

Mapping content to people…

If content analytics is the heart of you social media analytics strategy, then social network analytics is the brain :-) While content analytics can understand content, SNA allows you to more accurately profile your community, understanding individual needs, interests, influences, and preferences. It allows you to more effectively map your content (and message) to the right people, at the right time, and on the right device.


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