Last week I had a nice chat with Ron Miller of O’Reilly Strata about ways that social media data could be leveraged for more than simply pushing ads at people. This is an important question as we see social media providers struggling to meet ad revenue expectations, a situation that is only going to get worse as more people transition to mobile devices. So if we’ve exhausted the ad revenue channel, what’s next for social media data?
While I don’t claim to have all the answers, Ron’s insightful set of questions definitely got me thinking and over the next few weeks I hope to post a number of blogs that looks at different ways of using social media data, with an analytics slant, of course :-)
The full interview is posted on the O’Reilly Strata page entitled “Data is the real business model for social“.
