If we’ve exhausted the ad revenue channel, what’s next for #socialmedia data?

Last week I had a nice chat with Ron Miller of O’Reilly Strata about ways that social media data could be leveraged for more than simply pushing ads at people. This is an important question as we see social media providers struggling to meet ad revenue expectations, a situation that is only going to get worse as more people transition to mobile devices. So if we’ve exhausted the ad revenue channel, what’s next for social media data?

While I don’t claim to have all the answers, Ron’s insightful set of questions definitely got me thinking and over the next few weeks I hope to post a number of blogs that looks at different ways of using social media data, with an analytics slant, of course :-)

The full interview is posted on the O’Reilly Strata page entitled “Data is the real business model for social“.


2 Comments to “If we’ve exhausted the ad revenue channel, what’s next for #socialmedia data?”

  1. How would you think about this in the context if Life Sciences? I agree about the inherent overriding value of social data but the ad revenue model is not really applicable for pharmaceutical. Thoughts?


  2. It’s so funny that you should mention Pharma, you must be a mind-reader :-)

    As I mentioned above, I’m planning to write a couple of blog posts describing some of the diverse ways that we can leverage social networks and social network analysis to deliver social services, and I was going to start with a pharma example. I will post an update to the blog later this week and would love to hear your thoughts. It may be a totally insane idea… but what the heck :-)


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