In the real world, when we think about sentiment we think about a person and their opinion. Joe hates X, while Jane loves it, and Frank is on the fence. When we want to reward our best customers (our brand advocates) or convert our detractors we again think about Joe, Jane and Frank. Yet in the virtual world of social media, the software programs that try to identify sentiment frequently only think about the content.
Sentiment vs. Opinion? Content vs. People
I was following the Text Analytics Summit #TAS13 online over the last few days and it got me thinking about content analytics (which is where my interest in analytics started more than a decade ago) and the role of social & semantic graphs. I'll be posting some thoughts on this next week, but this older post is on topic so I thought I would reshare.